Adobe is testing a product called Lightroom that can be used for managing photo jobs. Swenson said it should also help Microsoft compete better against Adobe Systems in the market for digital workflow software. "Because digital photography and digital asset management is such a key aspect of Web design, I think it was a necessary strategic move that Microsoft had to make, given their investment in the Expression line," Swenson said in an e-mail interview.
NPD analyst Chris Swenson said the deal should help Microsoft broaden its new Expression line of graphics and Web design tools by giving it a tool that is popular among photographers and other graphic artists. The London-based company's software, iView Media and iView Media Pro, is used for managing digital photos and other electronic art. "It's too early to comment on how and when iView's products will be incorporated into our product line," Microsoft said. Microsoft said in a statement that it bought iView "because of its great product offerings that deliver unparalleled digital asset management and cataloging solutions for customers." The information on iView's site did not include any terms of the deal. "With Microsoft's purchase of iView, we are in a position to enhance our industry-leading product, whilst strengthening our customer service and support," iView Multimedia founder Yan Calotychos said in an open letter to customers.
IVIEW CUSTOMER SERVICE SOFTWARE
Microsoft has acquired iView Multimedia, the founder of the British photo cataloging software company said on its Web site.
0 kommentar(er)
